The Old Frontier Clothing Co. In The Media and About Town

Arabian Horse Times, July 1991
Tips for the Arabian Lifestyle
The Old Frontier Clothing Co.
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The Cowboy Chronicle, November 2010
The Old Frontier Clothing Company
By Jersey Kid, SASS Life/Regulator #285
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L.A. Life, Daily News, Thursday, June 13, 1991
Weekend Cowpokes
Urbanites lasso trend on hip western wear
By Valli Herman, Daily News Fashion Writer
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Modern Arabian Horse, Breeding Issue #6, 2010
Midwest Modern
Photography by Studio Seven Productions
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The New York Times, Sunday, March 22, 1992
Style Makers: Larry Bitterman
By Francine Parnes
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Playboy, September, 1994
The Wild, Wild West
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Sky Magazine, Delta Airlines, February, 1995
There’s something pure, free, and fresh about the cowboy image. Whether that’s the reality or not makes very little difference.
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Southwest Sampler, Summer 1991
True Fit, The Lowdown on Cowboy Clothing
By Debra Anton
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True West Magazine, September 2010
The Evolution of Western Wear
The Victorian Influence  
By G. Daniel DeWeese
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True West Magazine, July 20, 2009
The Evolution of Western Wear
How the cowboy introduced America's only indigenous fashion category. 
By G. Daniel DeWeese
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WESA Denver Daily, January 15, 1995
Lazy LS puts romance back into clothing
By Jessica Jahiel
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WESA Denver Daily
Old West Still Hot Fashion Look Today
By Jan Falstead
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Western Horseman, May 1993
Special Section: Shirts
By Kathy Kadash
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Western Shooting Horse, December 2009
Night At The Museum
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Western Styles, June, 1995
Born Again
Old West clothing recaptures a glorious cowboy era
By René E. Riley
Photographs by Norm E. Clasen
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Wyoming Tribune Eagle, July 26, 2010
CFD Souvenirs
By Shauna Stephenson
The Old Frontier Clothing Company, which takes a modern spin on traditionally western clothing.
Larry Bitterman, president of the company, says he has outfitted everyone from Gov. Dave Freudenthal to ZZ Top.
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  • Appaloosa
  • Bad Girls
  • Dead Man’s Walk
  • Geronimo
  • How the West Was Lost
  • Lightening Jack
  • Lonesome Dove
  • Mad at the Moon
  • Maverick
  • Siringo
  • The Indian in the Cupboard
  • The Quick and the Dead
  • Tombstone
  • Wyatt Earp


  • Dr. Quinn: Medicine Woman
  • Gambler 5
  • Lazarus Man
  • Ned Blessing
  • Paradise
  • Rio Diablo
  • Young Riders

Celebrity Clientele:


American Cowboy, May/June, 1996
Getting Hitched Cowboy Style

American Cowboy, March/April, 2001
The Vintage Angle
Western Wear Went Back to its Roots for a Fresh Perspective
Photography by Steve Thornton

American Cowboy, May/June, 2001
Swept Away
Photography by Steve Thornton
Featured in a story on Western Weddings

DNR, February 8, 1994
John Kerst of Norwest Bank was dapper in his frock coat from Old Frontier Clothing Co., which he picked up at the National Finals Rodeo in Las Vegas in December.

Cowboys & Indians, December 2009
Holiday Gift Guide

Penthouse Magazine, September 1992
He’ll Take Manhattan
By Lynn Kearcher
Photographs by Michael Somoroff
Photo of Fabio wearing chambray shirt and fringe gloves by The Old Frontier Clothing Co., Los Angeles

Cover and Feature: WE, Western English World, June 1992
Old West...New Looks
Stake your claim on the latest fashion frontier
By Rene E. Riley

Foreign Publications in Italy, Japan and Germany


  • Houston Grand Opera production of Annie Get Your Gun
  • U.S. Touring Company production of Annie Get Your Gun
  • Broadway production of Titanic


  • Western costuming for theme parks including Dollywood, Universal Studios and Disneyland
  • Official clothier of Warner-Western Record label
  • Wardrobe credit for End of Trail (a TNN special program)
  • True West Moment, Starz-Encore Westerns Channel, worn by host, Bob Boze Bell